Summary
What you’ll impact
The Senior Product Marketing Manager, Pricing & Packaging defines and executes the pricing architecture and packaging strategy for the organization’s platform across in‑house legal teams and law‑firm segments. The role builds quantitative pricing models, conducts willingness‑to‑pay research, and performs competitive analysis to create value‑based pricing structures and clear product bundles. The manager develops pricing frameworks, creates sales enablement materials, guides new product monetization, and works with Finance, Sales, RevOps, and Product leadership to align pricing changes with market demand and revenue goals.
Responsibilities
What you'll do
- Pricing strategy: Own the organization’s pricing architecture across segments — in-house legal teams and law firms — ensuring price reflects value delivered.
- Packaging architecture: Design and evolve how all capabilities are bundled into packages that are easy for buyers to understand and easy for GTM to sell.
- New product monetization: Define pricing and packaging for product lines as they launch, in lockstep with the teams building them.
- Market & competitive intelligence: Collaborate with the competitive strategist on ongoing win‑loss and competitive pricing analysis to keep our model sharp against how the market is evolving, particularly as AI‑native pricing models mature.
- Sales enablement: Build the guidance, talk tracks, battlecards, and deal‑desk tools that help sales price and structure deals with confidence, including for non‑standard or strategic deals.
- Cross‑functional alignment: Partner with Finance, Sales, RevOps, and Product leadership to land pricing changes without disrupting the pipeline or the field.
- Buyer research: Run willingness‑to‑pay and value‑perception research across in-house and law firm buyers to keep pricing grounded in how they actually make decisions.
Requirements
What you’ll bring
- 6–8+ years in product marketing, pricing, or monetization roles, with substantial time owning pricing or packaging strategy at scale
- Deep experience pricing AI, SaaS, or workflow products for enterprise or professional services buyers — legal a strong plus
- Comfortable moving between quantitative rigor (pricing models, elasticity, willingness-to-pay) and clear, persuasive writing that sales and buyers can actually use
- A track record of shipping pricing or packaging changes that held up commercially and organizationally, not just on a whiteboard
- Demonstrated ability to partner with Finance and Sales leadership without losing sight of the buyer
- Exceptional writing. You should be able to point to something you've written and defend every word
- Operates with conviction in ambiguous environments and doesn't need a large support structure to produce great work
- Based in or willing to relocate to Stockholm, London, or New York City